WILD COGNAC

In this task, we were assigned a book and had to create a luxury product based on the narrative. I was given The Island of Doctor Moreau and created a brand based on the character Montgomery and their favourite drink. I wanted to blend old with new by keeping the label fairly traditional but incorporating a vibrant pink. The idea was to make the bottle look at home in a tropical island beach bar and stand out from other brandy labels, making it an appealing option for younger generations. The palm leaves decorating the packaging pay homage to the novel's thick and mysterious jungle setting.

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Next Wave: End of Year Show '22