HANK’S ROOT BEER

Only found in the American candy section at the supermarkets, it is clear that American root beer brands have not found their feet here in the UK. The root beer market is awash with boring brown barrels, so what would a challenger brand look like here in the UK? As a root beer fan, I wanted to take on this problem. Hank’s Root Beer is a brand inspired by the adventurous Old West. The identity takes cowboy tropes and presents itself in fun, friendly packaging that will stand out on shelves and meal deal fridges.