Ahead of the 2024 NFL season, I was responsible for designing a suite of social media templates and hero graphics for the Minnesota Vikings’ international channels across the UK, Canada, and Germany. Using the provided brand guidelines, I developed a range of adaptable graphic assets that maintained visual consistency while allowing for market-specific localisation, including German translations. This preparation ensured a smooth rollout of content throughout the season. I also contributed to various London-based activations for the team’s international game at Tottenham Hotspur Stadium, producing digital and print materials—from social content to station signage—delivered under tight deadlines for a high-profile fan experience.