My long time friend and professional piercer James (aka Jim) asked me to create a logo for his personal business. James is very hard-working, and I was inspired to create a range of different badges each incorporating a custom monogram. I created sharp customised type being pierced through to reflect the nature of his business, but also give the brand a most premium and established feel. I also gave him an option of a pygmy marmoset as an inside joke… he chose the marmoset.