For this task, we were assigned a book and tasked with creating a luxury product based on its narrative. I was given The Island of Doctor Moreau and developed a brand inspired by the character Montgomery and his favourite drink. My aim was to blend the old with the new—keeping the label traditional in style while incorporating a vibrant pink to add a modern twist. The concept was to make the bottle feel right at home in a tropical island beach bar, standing out from typical brandy labels and appealing to younger generations.

The palm leaves adorning the packaging pay tribute to the novel’s dense, mysterious jungle setting, reinforcing the product's connection to the story.