ENGLAND KORFBALL REBRAND
Korfball is an underfunded but exciting sport similar to netball, with the USP of being mixed-gendered. Unlike other team sports, this means anyone can play. I wanted to bring England Korfball into 2023, increasing appeal and inspiring a new generation to get involved. The fluidity of gender was the core focus of the identity. Arrows, noughts and crosses represent both tactics and gender symbols. The brand visuals are inspired by the popular y2k aesthetic, giving it a digital/video game feel that appeals to young adults and children, successfully fulfilling the brief. I also created a 3D scale render of a court for the Copperbox Arena in Stratford using Adobe Dimension, along with a gender-neutral mascot that mimics the logo.