Working with the NFL each season is always a challenging yet rewarding task due to the sheer volume of brands and events involved. Each year, the NFL introduces a unique style guide for the Super Bowl and playoffs, which is always exciting to work with.

In 2025, the Super Bowl was held in New Orleans, inspiring a vibrant Mardi Gras-themed visual identity. Of all the content I created during the playoffs and their build-up, these designs were by far my favourite—particularly given the significance of the occasion and the lively theme. I made full use of the brand assets and bespoke colours of each team, ensuring the visuals captured both the celebratory spirit of Mardi Gras and the essence of the competing teams.