One of the key objectives for any good sports organisation is build culture that fans will respond to a feel a part of, this can be especially difficult on an international level given the time-difference. ‘Late Night Vikes’ is a campaign unique to our UK and German channels dedicated to those fans that stay up late to cheer on their team. This provides the opportunity to experiment with colour and player treatment to create something completely different from our usual graphics while keeping with the brand guidelines. Inspired by night life and the lights of U.S. Bank Stadium, the designs capture the dark of night with the burst of Vikings colour.